The Flexitarian's Guide to a Low-Carbon Footprint Diet

Achieving Sustainable Eating Habits

The Flexitarian Diet strikes a balance between vegetarian eating and occasional meat consumption, catering to those seeking a more sustainable lifestyle while still enjoying a variety of foods. This approach allows for a reduction in meat intake, which can have a positive impact on carbon footprint. By emphasizing plant-based meals without completely eliminating animal products, individuals can indulge in a diverse and nutritious diet that also aligns with eco-conscious values.

Contributing to a lower-carbon lifestyle involves understanding the environmental implications of food choices. The flexitarian diet is recognized for its potential to decrease the reliance on ruminant meats such as beef and lamb, which are associated with higher greenhouse gas emissions due to methane production during digestion. The diet encourages incorporating more eco-friendly food options like vegetables, fruits, grains, and plant-based proteins, which typically require fewer resources and generate lower emissions than their animal-based counterparts.

Adopting a flexitarian diet not only supports personal health but also plays a significant role in a collective effort to mitigate climate change. By reducing meat consumption, individuals can directly influence the demand for resource-intensive food production processes. This shift in dietary habits is poised to promote environmental sustainability while ensuring that the nutritional needs of individuals are met with a lesser environmental cost.

Understanding Flexitarianism

A flexitarian diet blends the principles of vegetarian and sometimes vegan diets with a more lenient approach to meat consumption. Unlike a strict vegetarian or vegan diet, a flexitarian—or "flexible vegetarian"—approach emphasizes plant-based foods while allowing meat and other animal products in moderation.

The foundations of a flexitarian diet involve prioritizing:

These plant-based foods are selected for their lower carbon footprint relative to meat-based foods and for their health benefits. A flexitarian strives to reduce meat intake, mainly because of the significant environmental impact of animal agriculture.

Dietary protein, often sourced from animal products, is instead obtained through alternative means. For flexitarians, common sources of plant-based protein include:

Occasional inclusion of meats or fish should be viewed as an accompaniment, not the centerpiece. This balance is crucial in reducing one's dietary carbon footprint.

Expert dietitians recognize the flexitarian diet as sustainable and potentially beneficial for health. It can lead to a lower body mass index (BMI) and decreased risks of chronic conditions, such as heart disease and Type 2 diabetes, without sacrificing enjoyment and variety in eating.

Promoting the flexitarian diet underscoring the impact on environmental sustainability, especially in reducing greenhouse gas emissions, connects individual dietary choices with global ecological well-being.

Why Choose a Flexitarian Diet?

A Flexitarian Diet is an appealing approach for individuals looking to reduce their carbon footprint while still enjoying a diverse range of foods. It emphasizes a primarily vegetarian diet, allowing for moderate consumption of animal products to suit personal preferences and nutritional needs. Here are key reasons for choosing a Flexitarian Diet:

  • Health Benefits: Incorporating a variety of plant-based foods enhances nutrient intake. They are rich in fiber, vitamins, and minerals essential for maintaining overall health.

  • Weight Management: Plant-based diets are associated with lower calorie intake, which can help in weight loss efforts. The Flexitarian Diet offers a sustainable approach to manage weight without strict restrictions.

  • Heart Health: A balanced Flexitarian Diet can support heart health by including heart-healthy fats and limiting the intake of saturated fats found in some animal products.

  • Blood Pressure: The emphasis on fruits, vegetables, and whole grains helps in managing blood pressure levels and can contribute to improved cardiovascular health.

  • Type 2 Diabetes and Cancer Risks: Studies suggest that a diet rich in plant-based foods may reduce the risk of type 2 diabetes and certain types of cancer due to a lower intake of processed meats and higher fiber content.

Adopting a Flexitarian Diet involves mindful food choices that support not just personal health but also environmental sustainability. Reducing meat consumption can lead to less greenhouse gas emissions and a lower carbon footprint.

Environmental Benefits

The Flexitarian diet not only offers personal health advantages but also extends significant environmental benefits by reducing carbon footprint and resource usage, ultimately contributing to climate change mitigation.

Reducing Carbon Footprint Through Diet

The dietary shift towards flexitarianism—emphasizing plant-based foods while reducing meat consumption—significantly decreases carbon emissions associated with food production. Livestock farming is responsible for significant amounts of greenhouse gas emissions, notably methane and carbon dioxide. By limiting the intake of meat and dairy, flexitarians contribute to a lower per capita emission, as plant-based diets have been shown to produce fewer greenhouse gases.

Impact on Land and Water Use

Agriculture is a major driver of deforestation, land use change, and water use. Transitioning towards a plant-based diet can lead to a more sustainable use of resources. A flexitarian diet, which requires less arable land compared to a meat-centric diet, helps preserve natural habitats and biodiversity. This diet also reduces water consumption, as livestock production is a notably water-intensive process.

Mitigating Climate Change

Adopting a flexitarian diet is a proactive step in addressing the climate crisis. By decreasing dependence on meat, individuals can curtail the food system's contribution to global warming. As the food sector plays a crucial role in the overall emissions, changing dietary patterns can help create a more sustainable food system, thereby aiding in the fight against climate change.

Nutritional Guidelines for Flexitarians

When adopting a flexitarian diet, individuals often prioritize plant-based foods while allowing meat and other animal products in moderation. The goal is to strike a balance that promotes a low-carbon footprint while meeting all nutritional needs. Here are some key components:

  • Plant Proteins: Beans, lentils, tofu, and edamame are staples, providing not just protein but also fiber and minerals.

  • Whole Grains: Choices like quinoa, brown rice, and whole-grain pasta contribute essential B-vitamins, fiber, and a moderate amount of plant protein.

  • Vegetables & Fruits: These should fill half of one's plate, offering a variety of vitamins, minerals, and antioxidants.

  • Moderate Animal Products: When included, lean meats, poultry, and fish supply ample iron and B12, vitamins not abundantly found in plant-based foods.

  • Healthy Fats: Avocados, nuts, seeds, and olive oil provide omega-3 fatty acids and help with the absorption of fat-soluble vitamins.

To help guide flexitarian dietary choices, the following table outlines some key nutrients of focus:

Nutrient Food Sources Benefits Iron Spinach, lentils, tofu, red meat (What wine goes well with red meat?) (limited) Essential for oxygen transport in the blood Vitamins Leafy greens, citrus fruits, whole grains Support immune system and cell function Minerals Nuts, seeds, dairy (in moderation) Important for bone health and metabolism Fiber Beans, berries, whole grains Aids in digestion and satiety Antioxidants Berries, dark chocolate, vegetables Protect cells from damage

It is important for flexitarians to plan meals carefully to avoid nutrient deficiencies, particularly if meat consumption is very low. They must ensure a variety of food sources to cover all dietary bases.

Balancing Meat and Plant Intake

For individuals looking to reduce their carbon footprint through diet, the flexitarian approach offers a way to balance meat and plant intake effectively. This dietary strategy involves a reduced consumption of meat, particularly red meat such as beef, which is known for its higher environmental impact due to greenhouse gas emissions during production.

Protein needs, traditionally met by meats, can be fulfilled with a variety of plant-based foods. Legumes such as lentils, chickpeas, and beans serve as excellent sources of protein and iron, often found in red meat. Additionally, nuts and seeds are nutrient-dense alternatives that can supplement daily protein requirements.

Fish and eggs represent alternative animal protein sources with a typically lower carbon footprint compared to red meat. Including these in the diet a few times per week can diversify protein intake while being more environmentally conscious.

Food Group Examples Legumes Beans, lentils, chickpeas Nuts Almonds, walnuts, peanuts Seeds Chia seeds, flaxseeds Soy Products Tofu, edamame, soy milk

Incorporating a variety of vegetables and fruits enriches the diet with essential vitamins and minerals, supporting overall health alongside environmental benefits. Dairy alternatives like soy and almond milk can reduce dairy consumption without sacrificing calcium intake.

A flexitarian diet doesn't necessitate complete elimination of meat but emphasizes plants as the star of each meal. Meat serves more as a side dish or condiment. This shift contributes to a lower carbon footprint while promoting a balanced and varied diet.

Flexitarian-Friendly Foods

The flexitarian diet emphasizes the reduced consumption of animal products in favor of plant-based foods, aiming for a balanced diet while minimizing meat intake. This approach ensures a diet rich in nutrients and fiber and lower in carbon footprint compared to traditional meat-heavy eating habits.

Plant-Based Proteins

One can find ample protein in plant-based alternatives, offsetting reduced meat consumption in a flexitarian diet. Key sources include:

  • Tofu and Tempeh: Versatile soy products with a high protein content.

  • Lentils and Chickpeas: Nutrient-dense legumes that also provide fiber and iron.

  • Nuts and Seeds: Almonds, chia seeds, and flaxseeds offer protein alongside healthy fats.

Whole Grains and Legumes

Whole grains and legumes are staples of a flexitarian diet, delivering energy, protein, and fiber. They serve as foundational ingredients for various meals:

  • Brown Rice and Quinoa: Whole grains that are excellent sources of complex carbohydrates.

  • Black Beans and Kidney Beans: Legumes that pair well with grains to form a complete protein profile.

Fruits and Vegetables Exploration

A diet laden with fruits and vegetables not only offers a myriad of vitamins and minerals but also ensures a high intake of dietary fiber:

  • Leafy Greens: Spinach and kale contribute essential nutrients like calcium and iron.

  • Colorful Berries: Strawberries, blueberries, and raspberries are high in antioxidants and low in calories.

  • Cruciferous Vegetables: Broccoli and cauliflower provide fiber and a variety of phytochemicals.

Incorporating these foods supports a heart-healthy, vegetarian and vegan-friendly diet that maintains nutritional balance while reducing meat consumption and its associated environmental impacts.

Reducing Your Carbon Footprint

Switching to a flexitarian diet, one that is primarily vegetarian with occasional meat consumption, can substantially reduce a person's carbon footprint. The agriculture sector, notably meat production, is a significant contributor to greenhouse gas emissions. Here are steps individuals can take to lower their impact:

  • Meat Reduction: Reducing meat consumption, especially beef and lamb, can drastically decrease the cropland needed for food. Incorporating more plant-based meals can have a significant impact.

  • Dairy Alternatives: Limiting dairy products and substituting them with plant-based alternatives can further reduce land usage and greenhouse gas emissions.

  • Transport Considerations: Opting for local and seasonal produce minimizes the carbon footprint associated with the transport of food items.

  • Sustainable Seafood: Incorporating sustainable seafood options can help lower the overall environmental impact.

Food Type Action Impact on Carbon Footprint Beef and Lamb Reduction or Elimination High Reduction Dairy Products Reduction or Alternatives Moderate Reduction Vegetables and Fruits Local and Seasonal Low to Moderate Reduction Seafood Sustainable Choices Moderate Reduction

A shift towards a flexitarian diet inclusive of whole grains, vegetables, fruits, nuts, and seeds can significantly decrease one's personal carbon footprint related to food production. Individuals seeking to become more climate-friendly with their diet can still enjoy a variety of tastes and nutrients while contributing to the environmental cause.

Weekly Meal Planning Strategies

When one embarks on the flexitarian diet, strategizing a weekly meal plan becomes crucial. A well-thought-out plan ensures a balance between nutrition, flavor, and carbon footprint.

Meal Planning Basics: Constructing a meal plan starts with a comprehensive shopping list. One should select a variety of vegetables, grains, and proteins that can be mixed and matched. By doing so, they lay the foundation for numerous meals throughout the week while optimizing for both health and environmental impact.

Incorporating Leftovers: For a flexitarian, leftovers are an opportunity. A savvy planner structures meals to purposely yield leftovers, which can be reinvented into new, tasty dishes—thus saving time and reducing waste.

Sample Weekly Structure:

  • Monday: Hearty lentil soup with spinach and carrots

  • Tuesday: Stir-fried bell pepper and onion over brown rice, using leftover lentil soup as a base

  • Wednesday: Roasted vegetable medley with quinoa

  • Thursday: Quinoa salad enhanced with leftover roasted vegetables

  • Friday: Grilled tofu (What wine goes well with grilled tofu?) with a fresh tomato and cucumber salad

  • Saturday: Tofu scramble with any remaining vegetables

  • Sunday: A flexible day to finish any remaining leftovers or enjoy a meal out

They should also plan for snacks, like fruit smoothies or avocado toast, to keep satiety levels stable throughout the day.

Utilizing this approach, a flexitarian reduces food waste while enjoying a variety of nourishing and flavorful meals. Planning not only ensures a lower carbon footprint but also promotes a sustainable and delicious weekly diet.

Sustainable Shopping and Cooking Tips

When adopting a flexitarian diet focused on reducing carbon footprint, one's approach to shopping and cooking is pivotal. Shoppers should prioritize plant proteins like beans and lentils, which are affordable and low in fat.

Sustainable Shopping:

  • Choose organic: Whenever possible, opt for organic produce to minimize exposure to pesticides and support farming practices that are better for the environment.

  • Buy in bulk: Purchasing non-perishables like grains and nuts in bulk can reduce packaging waste and often save money.

  • Seasonal selections: Select fruits and vegetables that are in season. They're likely to be fresher, tastier, and often less expensive.

  • Local products: Support local farmers and reduce food miles by buying locally produced foods.

Cooking Tips:

  • Protein swap: Integrate plant proteins in meals to replace or complement animal proteins. This can lower fat intake while still creating tasty dishes.

  • Mindful of sugar and fat: Use natural sweeteners like fruits and opt for healthy fats, such as olive oil, to enhance flavors without excessive sugar or unhealthy fats.

  • Creative leftovers: Plan meals to use up leftovers, turning them into new dishes to curb food waste.

  • Store smart: Proper storage of produce can extend its life, reducing wastage. Use airtight containers and learn the best storage methods for different foods.

Waste Reduction:

  • Composting: Start composting food scraps. This practice returns nutrients to the soil and reduces greenhouse gas emissions from landfills.

  • Mindful portioning: Cook appropriate portions to reduce the likelihood of uneaten food ending up as waste.

The Role of Dairy and Eggs in a Flexitarian Diet

In a flexitarian diet, dairy and eggs can play a crucial role due to their versatility and nutritional value. As occasional substitutions for meat, they provide important nutrients while also contributing to a lower carbon footprint.

Dairy products, such as milk and cheese, are rich in calcium and protein. Milk, available in various forms including whole, skimmed, and low-fat, is a staple for many looking to maintain bone health. Cheese, on the other hand, offers flavor diversity and can be a valuable source of fat, protein, and micronutrients. One must be mindful of the type and amount of dairy consumed to balance nutritional needs with environmental impact.

Eggs are another core component of a flexitarian diet. They are considered a complete protein as they contain all nine essential amino acids. Eggs are adaptable to various meals, whether included in breakfast omelets or as a binding ingredient in cooking and baking.

Flexitarians often consume dairy and eggs in moderation to reduce their ecological footprint. This moderation is key to ensuring a sustainable diet both for personal health and environmental welfare.

Dairy/Egg Product Nutritional Highlights Flexitarian Usage Milk Calcium, Vitamin D, Protein Alternative to plant-based milks; used in moderation for coffee, cereals, and cooking Cheese Protein, Fat, Micronutrients Flavor enhancer for meals; chosen in various forms from hard to soft Eggs Complete Protein, Vitamins Combined with vegetables; used as a versatile ingredient

Consuming dairy and eggs aligns with the flexitarian principles of reducing meat intake while maintaining a diet rich in plant-based foods. This approach offers a balance between reaching nutritional goals and striving for an environmentally conscious lifestyle.

Incorporating Seafood for Diversification

Incorporating seafood into a flexitarian diet can significantly diversify one's nutritional intake. Seafood, particularly fish, is rich in omega-3 fatty acids, which are essential for heart and brain health. For those seeking to lower their carbon footprint, opting for sustainably sourced fish is crucial.

Recommended Seafood Options:

  • Salmon: High in protein and omega-3s; opt for wild-caught when possible.

  • Mackerel: A less popular but nutrient-rich fish.

  • Sardines: Small, oily, and packed with vitamins and minerals.

When selecting seafood, it's vital to refer to guidelines that identify sustainably caught or farmed options. This ensures that one's dietary choices are not only healthful but also environmentally conscious. Adding seafood like shrimp or mussels can provide variety while keeping ecological impact in mind.

Sourcing Sustainable Seafood:

  • MSC Certified: Look for the Marine Stewardship Council (MSC) label for wild-caught fish.

  • ASC Certified: The Aquaculture Stewardship Council (ASC) label denotes responsibly farmed seafood.

Weekly Meal Ideas:

  • Monday: Grilled mackerel with a side of quinoa and steamed vegetables.

  • Wednesday: Sardine and avocado toast for a nutrient-packed lunch.

  • Friday: Salmon stir-fry with mixed bell peppers, broccoli, and brown rice.

By incorporating seafood like fish into a flexitarian diet, individuals can enjoy a varied palette of flavors and nutrients while supporting sustainable food systems. It's a flavorful step towards a lower-carbon lifestyle.

Health Risks and Considerations

Adapting to a flexitarian lifestyle brings considerable benefits, though it demands careful consideration for maintaining nutritional adequacy to prevent health risks.

Monitoring Nutritional Intakes

Transitioning into a flexitarian diet requires meat-eaters to monitor their nutritional intakes closely to ensure they are still consuming the essential nutrients typically abundant in meat. Key nutrients to watch include:

  • Iron: Vital for blood production and found richly in red meat. The absorption rate of iron from plant sources can be lower, so attention to iron-rich plant foods or fortified products is essential.

  • Zinc: Important for immune function and wound healing. Though present in plant foods, zinc from meat is more easily absorbed by the body.

  • Protein: While meat is a high-quality protein source, flexitarians should incorporate a variety of plant-based proteins to meet their needs.

The shift, when managed well, can lead to healthier outcomes and has been associated with lowering the risk of heart disease, type 2 diabetes, and high blood pressure.

Addressing Concerns with Meat Reduction

Reducing meat intake introduces concerns that require strategic dietary planning:

  • Heart Disease and Cancer: A diet lower in red and processed meats may reduce the risk of these diseases, as excessive consumption of such meats is associated with an increased risk.

  • Type 2 Diabetes: Eating less meat, especially processed types, is associated with a decreased risk.

  • Blood Pressure: A plant-focused diet can help in managing blood pressure.

To balance these concerns, they may opt for high-quality meats in moderation while prioritizing plant-based foods known to support cardiovascular health and potentially reduce disease risk.

Adapting to a Flexitarian Lifestyle

Adopting a flexitarian lifestyle involves a strategic yet flexible approach to reducing meat consumption while maintaining a balanced diet. Individuals transitioning to this lifestyle can enjoy the health benefits associated with increased plant-based foods, while not completely eliminating meat from their diets.

Step 1: Gradual Reduction Start by designating certain days of the week as meat-free. This incremental approach allows individuals to comfortably adjust to eating less meat.

Step 2: Plant-Protein Integration Incorporate plant-based proteins into meals. Legumes, tofu, and tempeh are excellent sources that can replace animal proteins.

Step 3: Diverse Meal Plan Craft a meal plan that emphasizes variety to ensure nutritional needs are met. Focus on:

  • Vegetables: Aim for at least half the plate.

  • Whole Grains: Quinoa, brown rice, and barley are nutritious options.

  • Legumes: Lentils, beans, and chickpeas provide protein and fiber.

  • Nuts and Seeds: Add to salads or enjoy as snacks.

Step 4: Mindful Portions When consuming meat, consider it as a side rather than the main component of the meal.

Step 5: Sustainable Choices Choose local, seasonal produce and ethically sourced meats. This supports local communities and reduces carbon footprint.

By embracing flexitarianism, one can contribute to environmental sustainability and enjoy a rich tapestry of flavors and nutrients. Whether the motivation is personal health, ecological consciousness, or both, a well-structured flexitarian diet can be a rewarding and beneficial lifestyle change.

Overcoming Challenges and Barriers

Transitioning to a flexitarian diet poses certain challenges, but with strategic efforts, individuals can overcome these barriers. Affordability is a common concern, as some perceive plant-based options as more expensive. However, by incorporating seasonal and locally sourced fruits and vegetables, individuals can maintain both a low-carbon footprint and cost-effective diet.

Accessibility is another barrier. In some regions, there is a limited availability of diverse plant-based foods. Building a network of local farmers and markets can boost access and support a more sustainable food system.

Concerns about taste often discourage people from reducing meat consumption. Experimenting with a variety of herbs, spices, and plant-based recipes can demonstrate that a flexitarian diet can be both low in carbon and high in flavor.

In terms of diet, humans naturally resist change. As such, a gradual transition with meat consumed in smaller portions and less frequency can help individuals adapt without feeling deprived.

Barrier Strategy Affordability Buy local and seasonal produce; incorporate legumes and whole grains Accessibility Support local markets; grow personal vegetable gardens if possible Taste Experiment with spices and new recipes Dietary Change Gradually reduce meat portions and frequency

Remaining confident and knowledgeable about the environmental and health benefits of a flexitarian diet helps maintain the clear and neutral viewpoint necessary to make informed decisions about one's dietary habits.

The Worldwide Impact of Flexitarian Choices

Adopting a flexitarian diet, which emphasizes plant-based foods while allowing moderate consumption of meat and animal products, carries significant potential for worldwide benefits. On a global scale, the collective movement towards flexitarian eating could reduce greenhouse gas emissions, a step critical to mitigating global warming.

Flexitarian choices impact public health positively by reducing the risk of non-communicable diseases. Studies suggest a correlation between plant-rich diets and lower levels of obesity, heart disease, and type 2 diabetes. Households that shift towards more plant-based options may notice not only health improvements but also a decrease in the water footprint of their groceries since plant-based foods often require less water to produce than animal products.

Livestock is one of the major contributors to climate change, accounting for approximately 14.5% of global greenhouse gas emissions. By choosing to limit the intake of meat, flexitarians directly influence the demand for livestock production, potentially leading to a decrease in associated emissions.

A flexitarian approach fosters sustainable habits that, if widely adopted, could significantly reduce strain on environmental resources. The table below outlines potential savings in CO2-equivalent emissions through different diet scenarios:

Diet Type CO2-eq Savings Per Day Standard Meat Diet 0 kg Vegetarian 3.4 kg Vegan 4.3 kg Flexitarian Variable

While the exact impact of flexitarian diets will vary by individual, the overall effect of mass adoption could lead to a substantial decrease in the carbon and water footprint of the human diet, promoting a more sustainable and healthier planet.

Case Studies: Flexitarian Diets and Public Health

Recent studies have provided insights into how flexitarian diets—the practice of predominantly vegetarian eating with occasional meat or fish consumption—may influence public health. Public health researchers are particularly interested in the diet's potential to reduce the prevalence of chronic diseases.

  • Heart Disease: Individuals opting for flexitarian diets often have lower rates of heart disease. The occasional inclusion of meat and fish, balanced with a rich intake of plant-based foods, offers a diverse profile of beneficial nutrients while controlling the intake of saturated fats associated with heart illness.

  • Obesity: Flexitarian diets have been connected to lower body weight and improved markers of metabolic health. The high fiber content from fruits, vegetables, and whole grains can lead to better satiety and reduced calorie intake, which may help prevent obesity.

  • Cancer: There is preliminary evidence suggesting that a semi-vegetarian diet could contribute to a lower risk of certain cancers, likely due to reduced consumption of processed meats and increased intake of phytonutrients from a plant-centered diet.

Public health case studies suggest favorable outcomes for those following a flexitarian eating pattern. It aligns with dietary guidelines that emphasize plants and minimally processed foods, aiming to benefit long-term health outcomes and reduce the burden of chronic diseases.

Final Thoughts on Flexitarianism

The flexitarian diet presents a sustainable approach to eating, balancing both personal health and environmental consciousness. One can argue that by reducing meat intake and focusing on plant-based foods, individuals contribute to a lower carbon footprint—animal agriculture is a significant environmental stressor.

Sustainability: They can achieve a measure of sustainability through this diet by favoring plant proteins over animal proteins, thereby conserving natural resources and reducing pollution.

Weight Management: Concerning weight loss, flexitarianism may be effective due to its emphasis on high-fiber, nutrient-dense foods. These can aid in satiety and help manage body weight without stringent calorie restriction.

Cardiovascular Health: For heart health, the diet’s lower intake of saturated fats, courtesy of reduced meat consumption, coupled with an increased presence of whole grains and vegetables, can contribute to improved cardiovascular outcomes.

However, one cannot overlook the importance of balance and ensuring a well-rounded intake of nutrients when meat is not the central protein source.

  • Protein: Legumes, nuts, and tofu serve as excellent protein replacements.

  • Nutrient Absorption: They must properly combine plants to ensure the body absorbs all essential amino acids.

Flexitarianism does not demand an all-or-nothing philosophy but rather embraces moderation and flexibility. This feasible step towards vegetarianism offers a compromise, extending health benefits without requiring an extreme shift in dietary habits. Thus, it attracts those who are not ready to commit fully to vegetarianism but are willing to reduce their meat consumption for health and environmental reasons.

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