San Antonio Stock Show & Rodeo February 2024

Highlights and Must-Sees

The San Antonio Stock Show & Rodeo, a staple in Texas' rich tradition of Western sports, marks its much-anticipated return in February 2024. This event is one of the largest of its kind in the United States, drawing over a million visitors annually. Held at the historic Freeman Coliseum and the adjoining fairgrounds, the rodeo opens its doors to a thrilling blend of athletic competition, musical entertainment, and cultural festivities. The event is known for its family-friendly atmosphere, where attendees of all ages can enjoy carnival rides, live music, and a variety of other attractions.

The 2024 rodeo season kicks off with a lineup of prominent country music stars such as Chris Young, Charley Crockett, Clint Black, Gretchen Wilson and more, delighting fans with performances that follow the action-packed PRCA rodeo events. Alongside the main attractions, the fairgrounds will host a carnival complete with rides and games, ensuring that there’s never a dull moment. With rodeo season tickets, guests have the added benefit of general admission to the fairgrounds, offering access to a full day's worth of entertainment.

Beyond the concerts and carnival, the San Antonio Stock Show & Rodeo is a celebration of the region's agricultural heritage and dedication to education. Proceeds from the rodeo contribute to educating the youth of Texas, underpinning the event's commitment to community and tradition. This synergy of rodeo competition, educational support, and community involvement positions the San Antonio Stock Show & Rodeo as a premier event not only in South and Central Texas but across the country as well.

History and Significance

The San Antonio Stock Show and Rodeo, a beacon of tradition and economic vitality, has evolved significantly since its inception and plays a pivotal role in the local culture and economy of San Antonio, Texas.

Evolution of the San Antonio Rodeo

The San Antonio Stock Show and Rodeo has grown exponentially since its early days, becoming one of the largest events in Texas. Initially started as a simple livestock show, it has transformed into an action-packed rodeo with a PRCA rodeo semi, carnival rides, and live music, attracting top talent from across the country. The 2024 edition, held at the Freeman Coliseum and Frost Bank Center, commemorates its 75th anniversary, showcasing its rich history.

Impact on Local Culture and Economy

This annual event is more than a series of rodeo competitions; it's a cultural touchstone for San Antonians, celebrating Western sports and the rural lifestyle. Economically, it generates substantial income for the city, with the 2024 event expecting around 1.5 million visitors. The rodeo provides direct financial benefits through admission sales, and indirectly supports local businesses such as hotels, restaurants, and retailers.

  • Cultural Impact: It bolsters a sense of community as residents don their cowboy boots and partake in the festivities, which include performances by stars like Gretchen Wilson and Clint Black.

  • Economic Impact: Local teams work tirelessly to facilitate the event's success, benefiting from the dynamic rodeo season, while ticket brokers and independent guides offer varied services to patrons.

Enriching the local culture and injecting vitality into the economy, the San Antonio Stock Show and Rodeo stands as a significant heritage event within South and Central Texas.

Event Schedule

The San Antonio Stock Show & Rodeo in February 2024 promises a bustling schedule filled with a variety of events for rodeo enthusiasts and newcomers alike, ranging from traditional rodeo competitions and concerts by prominent country music artists to the much-anticipated Rodeo Finals.

Main Events

The PRCA Rodeo events are set to be the heart of the rodeo season, with competitive teams participating in classic rodeo competitions. Visitors can expect the events to be held daily at the Frost Bank Center and other designated areas on the fairgrounds. The carnival will operate from 4 p.m. to 11 p.m. on weekdays and extend its hours on the weekends, creating an exciting atmosphere with rides and games for all ages.

Concert Lineup

  • Brooks & Dunn

  • Randy Rogers Band

  • Old Dominion

  • Midland

  • Neal McCoy

  • Robert Earl Keen

  • Gary Allan

  • Shane Smith & the Saints

  • Grupo el Duelo

  • John Michael Montgomery

  • Styx

  • William Beckmann

  • Clint Black

  • Brad Paisley

  • Gretchen Wilson

  • Charley Crockett

  • Chris Young

The nightly concerts will feature country music staples as well as rising stars, ensuring a blend of classic hits and fresh tunes. These performances may require tickets at an additional cost, available for purchase through the official rodeo website or authorized ticket brokers.

Rodeo Finals

The culmination of the rodeo competition, the Rodeo Finals, is scheduled to take place towards the end of the rodeo season, showcasing the highest level of talent and skill in western sports. Attendance to this action-packed event is considered a must for visitors. San Antonians and visitors from across central and south Texas are expected to don their cowboy boots and fill the stands for these exciting finals.

Tickets and Admission

The San Antonio Stock Show & Rodeo in February 2024 is a premier event that combines thrilling rodeo action with live music and a vibrant fair. Ensuring your tickets and admission are taken care of will provide access to all the scheduled events, including rodeo competitions and concerts by artists like Charley Crockett, Chris Young, Shane Smith, and Gary Allan.

Purchasing Tickets

Tickets can be bought through Ticketmaster.com, the event's authorized ticket broker, for various activities including the PRCA Rodeo competitions and concerts. Rodeo tickets grant access to both the rodeo event and the concert that follows. Attendees are advised to secure tickets in advance due to the popularity of the event.

  • Rodeo Season Tickets: These are ideal for those who wish to experience the full rodeo season, covering multiple events.

  • Individual Rodeo Tickets: Available for those who prefer to attend specific events or dates.

Fairgrounds Access

With the purchase of a Rodeo ticket, admission to the fairgrounds is included. The fairgrounds boast various activities, from carnival rides to educational exhibits:

  • Fairgrounds Admission: Includes daily access to the fairgrounds, showcasing the best of Texas culture and heritage. No additional cost is required for this access.

  • Rodeo Star Experience: This special bundle offers exclusive perks such as access to the Rodeo Express Shuttle and upscale dining options.

Special Promotions

The event offers various promotions to enhance your rodeo experience. Be on the lookout for specific deals and discounts:

  • Military Appreciation: Special admission prices for armed forces personnel with a valid Military ID.

  • Early Bird Deals: Discounted rates available on Ticketmaster.com when purchasing before a certain date.

Admission options are crafted to cater to all attendees, ranging from die-hard rodeo fans to families looking for a fun day out. Whether it's the excitement of the rodeo or the allure of country music stars, getting tickets early ensures a place in one of Texas's most beloved traditions.

Facilities and Venues

The 2024 San Antonio Stock Show & Rodeo takes place at prominent venues that include the Frost Bank Center and the adjacent Expo Hall. These facilities provide the necessary infrastructure for a host of events, from rodeo competitions to concerts.

Frost Bank Center Info

The Frost Bank Center serves as an integral part of the rodeo, offering access to fairground events at no additional cost with a rodeo ticket. It is a hub for visitors to experience some of the biggest events of the rodeo season. The Frost Bank Center also facilitates the Rodeo Express Shuttle, enhancing accessibility for attendees.

  • Admission: Included with a rodeo ticket

  • Events Hosting: Main rodeo competitions, star-studded concerts

Noteworthy Performances:

  • Shane Smith & The Saints

  • Gary Allan

  • Chris Young

  • Charley Crockett

  • Clint Black

  • Gretchen Wilson

Expo Hall Highlights

Adjacent to the rodeo action is the Expo Hall, which showcases a diverse range of exhibits and serves as a central spot for attendees exploring the fairgrounds. Here, people can indulge in the lively atmosphere of the carnival, engage with interactive displays, and enjoy a variety of attractions.

  • Hours: Vary by day, check schedule for specific times

  • Highlights: Carnival rides, commercial exhibits, educational events

Signature Attractions:

  • Carnival: Offering a selection of thrilling rides for all ages

  • Educational Events: Showcasing the agricultural prowess of South and Central Texas

Both venues epitomize the spirit of the San Antonio Rodeo, a cherished tradition that cements the city's place as a heartland of western sports and culture.

Visitor Information

The San Antonio Stock Show & Rodeo, taking place February 8-25, 2024, at the Freeman Coliseum and AT&T Center, caters to guests with ample parking options, and diverse accommodations. Visitors can enjoy events featuring stars like Gary Allan, Charley Crockett, and Chris Young, alongside a tapestry of rodeo competitions and fairground festivities.

Parking and Transportation

  • Parking: Available on-site at the Freeman Coliseum and AT&T Center.

    • Hours: Lots open daily from 8:00 AM.

    • Cost: Varies based on proximity to the fairgrounds.

  • Rodeo Express Shuttle: A convenient shuttle service provides access to the fairgrounds from remote parking areas.

    • Hours: Operates throughout the day, aligning with event times.

    • Additional Cost: There may be a fee for the shuttle service.

Accommodations and Amenities

  • Hotels: Numerous hotels in the vicinity cater to all budgets and preferences, with options ranging from luxury suites to more affordable rooms.

  • Amenities at the Fairgrounds:

    • Dining: A variety of food vendors offer local Texas cuisine and fair staples.

    • Shopping: Find everything from cowboy boots to souvenirs at vendor stalls.

Visitors should note that while the rodeo itself attracts enthusiasts eager to witness the western sports, the concerts featuring renowned artists like Charley Crockett and past performers such as Brad Paisley, Clint Black, and Gretchen Wilson draw fans from various countries, adding more excitement to the rodeo season. To ensure a seamless experience, individuals are encouraged to purchase their rodeo and concert tickets from a reputable ticket broker to avoid any inconvenience at the event.

Rodeo Competitions

The San Antonio Stock Show & Rodeo is recognized for its thrilling rodeo competitions, featuring top talents and intense matchups at the Frost Bank Center. The rodeo segment encompasses two main attractions: the PRCA Rodeo and the Ranch Rodeo Showcase, offering a spectrum of events for fans of Western sports.

PRCA Rodeo Details

The PRCA Rodeo, an integral part of the San Antonio Rodeo 2024 lineup, attracts cowboys and cowgirls from various countries to compete in classic rodeo competitions. These events span from February 8 to 24, with added money reaching $1,440,000, indicating the event's stature within the rodeo circuit.

  • Events: The rodeo includes bull riding, barrel racing, saddle bronc riding, and more.

  • Times: First performances begin at 7:00 PM on opening day.

  • Admission: Individual rodeo tickets include access to the fairgrounds and some may allow entrance to specific rodeo concerts featuring stars like Charley Crockett and Chris Young.

  • Additional Cost: Select concerts by artists like Shane Smith, Gary Allan, and Gretchen Wilson may require tickets at an additional cost, available through a ticket broker or the official website.

Ranch Rodeo Showcase

The Ranch Rodeo, featuring teams from ranches across Texas, showcases the skills necessary for daily ranch operations, offering San Antonians and visitors an authentic Western experience. This event highlights the partnership and teamwork central to ranch life, contrasted with the individualism seen in PRCA events.

  • Events: Team competitions include wild cow milking, team branding, and more.

  • Times: Specific hours for the Ranch Rodeo Showcase are to be announced.

  • Location: Held within the rodeo grounds adjacent to the Freeman Coliseum.

  • Admission: Unlike PRCA events, the Ranch Rodeo is often smaller in scale but rich in tradition, typically included with general fairground admission.

Both rodeo types serve as cornerstones for the overall San Antonio Rodeo 2024 experience, offering a slice of action-packed rodeo competition to fans of all ages.

Food and Merchandise

Visitors to the 2024 San Antonio Stock Show & Rodeo can look forward to a diverse array of dining options and a unique shopping experience, catering to tastes and interests from traditional Texas fare to unique crafts and goods.

Food Vendor Options

At the 2024 San Antonio Stock Show & Rodeo, food vendors will span across the fairgrounds, offering a culinary journey through Texas' favorite flavors and beyond. Attendees can find:

  • Barbecue: Succulent ribs, brisket, and smoked sausages.

  • Tex-Mex: Tacos, nachos topped with a variety of fresh ingredients and mouth-watering enchiladas.

  • Sweet Treats: Funnel cakes, churros, and artisan ice creams.

  • Health-conscious Options: Salads and wraps for those seeking lighter fare.

  • Drinks: Lemonade stands, craft beer selections, and Texas-sized sweet teas.

Food vendors will operate during the entire rodeo, typically opening by 9:00 AM, to ensure that guests have access to delicious sustenance at any hour of the event.

Shopping at the Rodeo

As for merchandise, the rodeo offers a shopper's haven, with a mix of products that range from practical to purely ornamental.

  • Western Apparel: Cowboy boots, hats, and accessories for both performance and fashion.

  • Artisans and Craftsmen: Handcrafted jewelry, leather goods, and unique artwork.

  • Rodeo Gear: Merchandise for fans of the event, such as t-shirts, hoodies, and memorabilia.

Shoppers can explore the vendor booths scattered throughout the rodeo grounds starting from the opening day, providing ample opportunity to purchase souvenirs or gear up with the latest in western attire.

Community and Educational Programs

The San Antonio Stock Show & Rodeo, a stalwart of South Texas culture, dedicates itself not only to providing entertainment but also to enhancing education through substantial community-oriented programs and events.

Scholarships and Grants

The San Antonio Stock Show & Rodeo allocates significant funds towards scholarships, aiming to support the educational aspirations of Texas youth. Students from varied backgrounds receive financial assistance, enabling them to pursue higher education in fields integral to Texas's heritage and economy, including agriculture, veterinary science, and other life sciences.

Youth Livestock Auction

The Youth Livestock Auction stands as a cornerstone event, showcasing the hard work of young participants and the spirited bidding by supportive community members. Proceeds go directly to these dedicated youth, often serving as a critical educational fund for their college endeavors. The auction highlights the importance of agricultural careers and supports future leaders in the industry.

Participation and Sponsorship

The 2024 San Antonio Stock Show & Rodeo offers ample opportunities for individuals and organizations to get involved, whether by participating in events or through sponsorship. Engaging with this event allows for a hands-on experience of the Texan rodeo culture and the chance to support one of the biggest events in the state.

How to Participate

To become a part of the rodeo festivities, enthusiasts and competitors can visit SARodeo.com for registration details. The event features a wide variety of events, from classic rodeo competitions to carnival fun, ensuring there's a fit for every interest and skill level. Rodeo competitions cater to both seasoned professionals and aspiring amateurs, with rodeo season providing an action-packed playground for the bravest of cowboy boots wearers.

Regular individuals can experience the excitement by securing tickets through reputable ticket brokers or directly from the official rodeo website. Daily admission grants access to a day's worth of activities, including fairgrounds, carnival rides, and certain concerts. However, some headliner performances at the Frost Bank Center/Freeman Coliseum may require tickets at an additional cost. The detailed lineup of artists and scheduling information is published ahead of time, allowing fans to plan their rodeo journey around performances by stars such as Brad Paisley, Charley Crockett, or Gretchen Wilson.

Sponsorship Opportunities

Businesses looking to tap into the heart of South and Central Texas culture can consider a range of sponsorship opportunities. Sponsors can expect to gain visibility among a diverse audience of rodeo fans and families from various countries as well as locals, affectionately known as San Antonians. Potential sponsors are encouraged to reach out via SARodeo.com to learn more about the available packages, which can range from sponsoring individual rodeo events to being a part of the star-studded rodeo concerts.

Benefits for sponsors may include prominent display of company branding across the rodeo grounds, access to Rodeo Express shuttle service for VIP guests, and opportunities to engage with the audience through product giveaways or interactive installations. Each sponsorship package is tailored to provide optimal exposure throughout the rodeo season, leveraging this event that marks a high point in the region's cultural calendar.

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