Liquid Death vs. 1907water

Written By Muhammad Shahid

Comprehensive Bottled Water Comparison

In the world of bottled water, two brands have stood out for their unique offerings: Liquid Death and 1907Water. Each claims superiority in taste, packaging, and source. Liquid Death, known for its edgy branding and eco-friendly aluminum cans, sources its water from the Austrian Alps, providing both sparkling and flat options. In contrast, 1907Water, sourced from New Zealand's artesian aquifer, boasts a naturally high pH level of 8.0, promoting alkaline benefits.

When choosing between Liquid Death and 1907Water, it ultimately comes down to individual preferences on taste, packaging, and health benefits. Those who prefer a fizzy, refreshing drink might lean towards Liquid Death's sparkling water, while fans of smooth, mineral-rich water might find 1907Water's natural alkalinity more appealing. Both brands emphasize sustainability, but Liquid Death's use of recycled aluminum cans sets it apart from the typical plastic packaging.

As consumers become more conscious of their water choices, the competition between these two distinctive brands offers intriguing options. Each has its own strengths, catering to different tastes and values. Readers are encouraged to weigh these factors and choose the one that aligns best with their preferences.

Brand Overviews

Liquid Death and 1907water are two bottled water brands that are distinctly different in their sourcing, packaging, and environmental focus. Below is an in-depth look at the unique features and main offerings of each brand.

Liquid Death: Murdering Your Thirst Sustainably

Liquid Death is a canned water company known for its bold branding and commitment to sustainability. The water is sourced from the Austrian Alps and comes in two varieties: sparkling and flat. Unlike traditional plastic bottles, Liquid Death uses aluminum cans, which are infinitely recyclable and contain 70% recycled material. This reduces plastic waste and promotes an eco-friendly approach.

The company markets itself with an edgy tagline, "Murder Your Thirst," appealing to a younger, environmentally conscious demographic. It's available online and at major retailers like Whole Foods and 7-11. With its unique branding and sustainable packaging, Liquid Death emphasizes environmental responsibility without compromising on taste or quality.

1907water: Natural Alkaline from the New Zealand Alps

1907water offers a premium natural alkaline water sourced from the untouched springs of the New Zealand Alps. The water has a naturally alkaline pH, typically around 8.0, which is said to provide health benefits like improved hydration and acid neutralization in the body.

Packaged in eco-friendly bottles, 1907water prides itself on purity, sustainability, and health. The brand targets a health-conscious audience, emphasizing the natural properties of its water and its pristine source. It is available in various sizes, ensuring convenient options for different needs.

By focusing on these elements, 1907water positions itself as a premium, environmentally friendly choice in the bottled water market.

Environmental Impact

Evaluating the environmental impact of Liquid Death and 1907water reveals significant differences due to the materials used for packaging. Aluminum and plastic score differently on aspects such as recyclability and carbon footprint.

The Case for Aluminum and Recycling

Liquid Death uses aluminum cans, which are highly recyclable and minimize environmental harm. Aluminum cans are lightweight, reducing fuel needed during transportation. This leads to lower carbon emissions compared to heavier plastic bottles.

Recycling rates for aluminum are higher than for plastic, making it more sustainable. An aluminum can be recycled repeatedly with minimal loss in quality. This contrasts with plastic, which degrades with each recycling cycle.

The eco-friendly nature of aluminum reduces its overall environmental cost. By supporting a closed-loop recycling system, Liquid Death aligns with sustainability goals, emphasizing "death to plastic."

Plastic Bottles: Convenience at an Ecological Cost

1907water typically uses plastic bottles, favored for their convenience and lightweight qualities. Despite this, plastic bottles have a higher environmental cost. The production process for plastic bottles generates significant CO2 emissions.

In contrast to aluminum, plastic recycling is less efficient. Plastic bottles often end up in landfills, contributing to environmental waste and pollution. The degradation of plastic during recycling means it cannot be reused indefinitely, lessening its sustainability.

The transportation of plastic bottles, although convenient, burdens the environment due to higher carbon emissions compared to aluminum. The eco-friendly approach of aluminum stands in stark contrast to the ecological footprint left by plastic bottles.

Product Offerings

Both Liquid Death and 1907water cater to different preferences, offering both sparkling and still varieties. They distinguish themselves through unique sourcing and flavor options that appeal to a diverse set of consumers.

Comparing Water Sources and Quality

Liquid Death sources its water from natural mountain springs in the Alps. Their water undergoes minimal processing to retain its natural minerals and purity, emphasizing sustainability by packaging in aluminum cans instead of plastic.

On the other hand, 1907water is sourced from an artesian aquifer in New Zealand. The water is naturally alkaline, contributing to its purity and smooth taste without any additives.

Brand Source Type Packaging Liquid Death Alps Mountain Aluminum cans 1907water New Zealand artesian aquifer Artesian Plastic bottles

Both brands focus on quality but differ in sourcing and packaging materials, offering premium options in still and sparkling varieties.

Variety in Flavors: Beyond Plain Water

Liquid Death provides a selection of flavored sparkling water alongside its still varieties. Popular flavors include Berry and Lime, catering to consumers looking for a twist on plain water without added sugars or preservatives.

1907water focuses more on the quality of their naturally alkaline still water but does not currently offer flavored options. This makes 1907water ideal for purists seeking a clean, unaltered taste.

Liquid Death Flavors:

  • Berry

  • Lime

While Liquid Death offers more choices with its flavored sparkling water, 1907water appeals to those who prefer the natural taste of premium still water.

Packaging and Design

Liquid Death and 1907water approach packaging and design with distinct strategies, reflecting their brand identities and environmental commitments. Liquid Death emphasizes eco-friendliness and bold branding, while 1907water focuses on premium aesthetics and sustainable materials.

Innovative Aluminum Can Design

Liquid Death packages its water in aluminum cans, which are infinitely recyclable. This choice is a stark contrast to traditional plastic bottles. Aluminum cans require significantly less energy to recycle compared to plastic, making them a more eco-friendly option. This packaging aligns with the brand’s mission to reduce plastic waste and appeal to environmentally conscious consumers.

1907water, on the other hand, often uses recyclable plastic bottles. While less eco-friendly than aluminum, these plastics are still recyclable. The brand has been exploring more sustainable materials. Their focus is on maintaining the premium feel of their product, even if it means a compromise on the highest level of recyclability.

Labeling and Brand Aesthetics

Liquid Death utilizes a punk rock aesthetic for its branding. The cans are designed with edgy, striking visuals reminiscent of a punk album cover. This bold approach is designed to capture attention on the shelves and create a strong brand identity. Marketing efforts often highlight this stark contrast between the simplicity of water and the rebellious nature of the packaging.

1907water opts for a cleaner, more elegant design. Its branding plays on themes of purity and premium quality. The labeling is minimalist, emphasizing the natural origin of the water from New Zealand. This sophisticated visual language caters to a market segment looking for a premium, high-quality bottled water experience.

Market Presence and Accessibility

Liquid Death and 1907water both have distinct market presences and accessibility strategies. Liquid Death leverages edgy branding and extensive online sales, while 1907water relies on premium positioning and availability in select retail outlets.

Online Vs. Physical Retail: Finding Your Water

Liquid Death excels in online sales, particularly on platforms like Amazon. It boasts strong social media engagement across Instagram and Facebook, aiding its reach among younger audiences. Retail partnerships with stores like Whole Foods Market further enhance its accessibility.

1907water focuses on physical retail, prominently featured in premium grocery stores and luxury hotels. Although its social media presence is less pronounced, it banks on in-store experiences and word-of-mouth marketing to attract discerning customers looking for high-end bottled water options.

Marketing Strategy and Brand Messaging

Liquid Death and 1907water both capitalize on distinct marketing strategies and brand messages, tailored to attract their respective audiences effectively. They leverage social media platforms and eco-friendly campaigns to create a robust brand presence.

Harnessing Social Media and Celebrity Endorsements

Liquid Death employs a multi-channel integrated marketing strategy. The brand is renowned for its unique tagline, "Murder your thirst," and creative content across platforms like TikTok, Instagram, and Facebook. Founder Mike Cessario strategically uses humor and outrageous marketing stunts. Their campaigns feature prominent figures such as Travis Barker, amplifying brand visibility and appeal, especially among younger demographics.

1907water, on the other hand, takes a more refined approach. The brand promotes its premium, artesian water, highlighting its natural purity. Engagement on social media emphasizes the water’s origin and meticulous sourcing. Influencers and health-conscious celebrities collaborate with 1907water, endorsing its quality and benefits. This strategy bolsters their reputation as a luxury health brand.

Eco-Friendly and Health-Conscious Campaigns

Liquid Death also stands out for its strong environmental activism. The brand’s slogan, "Death to plastic," speaks to its commitment to sustainability. Packaging in aluminum cans, which are more recyclable than plastic, reinforces this message. Their marketing often underscores the environmental impact of their eco-friendly choices, appealing to environmentally conscious consumers.

1907water markets itself as a healthy and environmentally friendly option. The brand prides itself on sourcing from a sustainable artesian aquifer in New Zealand. Prominent campaigns focus on the water’s health benefits and pristine source. Packaging is often minimalistic yet eco-focused, enhancing its appeal to premium buyers seeking both health and environmental sustainability.

Consumer Experience

Both Liquid Death and 1907water stand out in the realm of consumer preferences, each with distinct taste profiles and lifestyle appeals.

Taste Profiles and Preferences

Liquid Death offers both sparkling and flat water options, catering to varying taste preferences. The sparkling water has no additives and provides a crisp, refreshingly bold flavor. The flat water is known for being pure and devoid of the plastic taste often found in bottled waters.

1907water is sourced from artesian aquifers in New Zealand, noted for its naturally high pH level and clean, smooth taste. This makes it particularly appealing to those who prefer a more neutral and less mineral-heavy tasting experience. Both brands are well-regarded, but the choice ultimately depends on individual taste preferences and whether one prefers a sparkling or still water experience.

The Lifestyle Appeal of Brands

Liquid Death has carved a niche market with its edgy, punk-rock branding. Their slogan, "Punks need water, too," and partnership with Live Nation highlight its appeal among a younger, alternative crowd. The bold packaging and strong online presence have made it a trendy choice, often seen in bars and music events.

1907water, in contrast, focuses on a more refined, health-centric lifestyle. Emphasizing its natural purity and sustainable packaging, it appeals to health-conscious consumers. Its presentation is more understated, targeting those who prioritize wellness and environmental sustainability.

Both brands bring unique lifestyle appeals to the market, ensuring a broad range of consumer experiences and preferences are met.

Cost Analysis

When comparing Liquid Death and 1907water, it's essential to evaluate their price points and the overall value they deliver to consumers. This will provide an insight into which option offers a more cost-effective choice without compromising quality.

Price Point Comparisons

Liquid Death:
Liquid Death is typically sold in aluminum cans, with the price varying slightly depending on the retailer. At stores like Target, a can of Liquid Death Mountain Water costs approximately $1.62. Whole Foods sells Liquid Death for around $1.69 per can.

1907water:
1907water, sourced from New Zealand, offers its bottled water in a variety of sizes. On average, a 1-liter bottle is priced around $2.00. Retail prices can differ based on the store and location, with slight variations due to transportation and import costs.

Price Summary:

Product Retailer Price (per can/bottle) Liquid Death Target $1.62 Liquid Death Whole Foods $1.69 1907water Various $2.00

Value for Money Assessment

Liquid Death:
Liquid Death provides a relatively affordable option for high-quality mountain water. The choice of aluminum cans supports environmental sustainability, with 70% recycled material usage. Its unique branding and availability across various retailers make it an appealing choice for consumers seeking convenient and eco-friendly packaging.

1907water:
1907water is a premium bottled water option known for its purity and source from an artesian aquifer. The packaging and transportation costs contribute to its higher price point. Despite being more expensive, consumers may find value in its unique origin and taste.

Factors Influencing Value:

  • Packaging: Liquid Death’s aluminum cans are both recyclable and durable, offering an eco-friendly option.

  • Sourcing: 1907water's New Zealand origins add to its appeal but increase transportation costs.

  • Availability: Liquid Death's presence in various major retailers makes it readily accessible, while 1907water might be less widely available.

In summary, Liquid Death offers a lower price and eco-friendly packaging, while 1907water stands out for its pristine source and premium positioning. Each brand has unique advantages that cater to different consumer preferences and budgets.

Health and Wellness Considerations

Choosing between Liquid Death and 1907water involves comparing their health impacts and wellness benefits. Both options are bottled waters, but they differ in ingredients, packaging, and how they support hydration and refreshment.

Ingredients and Nutritional Information

Liquid Death offers both still and sparkling waters with no additives or artificial ingredients. The unflavored versions boast simplicity and purity. Liquid Death’s water comes in aluminum cans, which is a healthier option compared to plastic, as it reduces exposure to potential toxins.

1907water, sourced from New Zealand, prides itself on natural electrolytes, which enhance hydration. It’s bottled at a pH of 8.0, making it slightly alkaline. This higher pH level can be beneficial for those seeking a balanced diet, although scientific consensus on the impact of alkaline water is still debated.

Hydration and Carbonation Effects

Hydration is critical to both health and wellness. Liquid Death excels in offering a refreshing choice for those who prefer no added sugars or artificial flavors. The sparkling variant provides a pleasant fizz, which can make plain water more appealing without the downsides of sodas.

1907water focuses on optimal hydration with its natural electrolyte content and alkaline nature, which can assist with maintaining the body's pH balance and replenishing minerals lost through sweat. As a non-carbonated option, it’s ideal for those who prefer still water.

Comparing both, those prioritizing hydration might lean toward 1907water due to its natural electrolyte content, while Liquid Death offers a more sustainable and equally healthy option with its aluminum packaging.

Conclusion

Liquid Death and 1907Water are both prominent players in the bottled water market, each offering unique features.

Liquid Death stands out with its canned packaging, which uses aluminum. This makes it more eco-friendly compared to the plastic bottles commonly used by other brands. The brand also offers both sparkling and still water options.

On the other hand, 1907Water is sourced from New Zealand, boasting a naturally alkaline pH of 8.0 due to its geological origin. The water is presented in BPA-free, recyclable plastic bottles.

Key differences between the two brands include their packaging materials and water source. Liquid Death’s focus on sustainability with aluminum cans and its branding appeal to environmentally-conscious consumers. Meanwhile, 1907Water’s naturally alkaline water and origin story attract those interested in premium, natural water sources.

Both brands deliver on quality, but the choice between them may ultimately come down to personal priorities such as environmental impact, packaging preference, and natural alkalinity.

More About Liquid Death

More About 1907water

Muhammad Shahid
Previous

Liquid Death vs. 7-Select
Next

LIFEWTR vs. Zenwtr